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Why Large Ecommerce Sites Need Technical SEO Consultancy

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  Introduction A small ecommerce website may have a few categories and a manageable number of products. As the store grows, the SEO problem changes. Hundreds or thousands of products can create far more URLs than the pages customers actually need. Filters add new combinations, discontinued products come and go, categories expand, internal links become harder to manage, and important pages can get buried deep within the site. At that point, technical SEO is no longer just about fixing a few broken links or improving page speed. It becomes a question of helping search engines find, understand, and prioritise the right parts of a large and constantly changing website. That is where technical SEO consultancy can become particularly valuable. Scale Changes the SEO Problem Large ecommerce sites create technical complexity simply because more things are happening at once. A shop may have products organised by brand, colour, size, price, category and availability. Those opti...

What Counts as Local SEO Now That AI Overviews Exist?

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Introduction A local seo service used to have a fixed shape: Google Business Profile management, a handful of citations, some review requests, and a local landing page or two. That shape doesn't match what Google's AI Overviews, Gemini, ChatGPT, and Perplexity now expect before they'll mention a business by name. If you're still buying or selling the 2022 version of local SEO- you're paying for a scope that no longer matches what "ranking locally" requires in 2026. This isn't a "local SEO is dead" piece. It's closer to the opposite: local SEO matters more now, because a business that gets cited inside an AI-generated answer earns a far higher-intent lead than one that merely sits on page one. But the boundary of what counts as local SEO has moved, and most small business owners and a fair number of agencies haven't caught up. Why the Definition of Local SEO Stopped Being Simple AI Overviews turned local SEO from a ranking cont...